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POSITION DESCRIPTION

Digital Communication Coordinator
Department of Alumni and Alumnae Relations and Annual Giving
Office of Institutional Advancement

SUMMARY:

The Digital Communications Coordinator will support Alumni and Alumnae Relations and Annual Giving marketing, communications and regionally and affinity-based community-building initiatives via web and social media applications.

RESPONSIBILITIES:

  • Manages a comprehensive Social Media program to promote alumni, alumnae and parent engagement.
  • Oversees the creation and evaluation of online community site concepts, design or re-design, including those related to the National Regional Network.
  • Acts as the primary resource and point-person for all iModules applications including the broadcast e-mail tool, online registration forms, online giving, etc.
  • Provides training and updates to Advancement staff to ensure proficiency in using iModules platform.
  • Provides editorial, graphic and formatting support for all electronic communications.
  • Monitors e-mail open rates, click-throughs and other analytics to evaluate and enhance email communications.
  • Troubleshoots issues and works with iModules technical staff to ensure timely resolutions.
  • Provides daily membership support (customer service) as the in-house contact for all things related to electronic media, particularly iModules.
  • Designs and supports online giving initiatives to ensure ease of giving and growth of on-line contributions.
  • Works with Director of Web Development to design and maintain, and periodically enhance, the department's web pages, including frequent updates and additions.
  • Designs and runs reports as needed.
  • Maintains close working relationship with Information Technology and Communications staff to ensure compliance with online standards while maintaining consistent institutional vision and goals.
  • Manages the acquisition, identification, storage and distribution (for social media and other applications) of Advancement photos and video.
  • Participates in Reunion Weekend and other events as needed.

QUALIFICATIONS:

This individual has a bachelor's degree with course work, training and/or work experience related to information systems, communications and marketing, digital media and web development. Must have an understanding and demonstrated competence in web-based technologies, including HTML. S/he has strong organizational, writing, and communication skills and the ability to manage multiple projects simultaneously while meeting firm deadlines. Must have a keen understanding of, and sensitivity to, the diverse HWS constituency, and an ability to channel constituent engagement though electronic media. Curiosity, creativity and a sense of humor are also strongly preferred.

OTHER INFORMATION:

This is a full-time, 12-month, benefits-eligible administrative position. Normal campus office hours of work are 8:30 a.m. to 5:00 p.m. during the academic year with a possible shortened workweek during the scheduled summer hours. This position will require travel and some evening and weekend obligations. This position description is not all-inclusive, as other tasks or responsibilities may be assigned.

APPLICATION INSTRUCTIONS:

Review of applications will begin immediately. Interested applicants should send a cover letter, resume and the names with contact information of at least three references to:

Office of Human Resources
Hobart and William Smith Colleges
337 Pulteney Street
Geneva, NY 14456
email: ferran@hws.edu
EOE

Hobart and William Smith Colleges are committed to attracting and supporting faculty and staff that fully represent the racial, ethnic, and cultural diversity of the nation and actively seek applications from under-represented groups. The Colleges do not discriminate on the basis of race, color, religion, sex, marital status, national origin, age, disability, veteran's status, sexual orientation, gender identity and expression or any other protected status.

Hobart and William Smith Colleges are a highly  selective residential liberal arts institution located in a small, diverse city in the Finger Lakes region of New York State.  With an enrollment of approximately 2,200, the Colleges offer 62 majors and minors from which students choose two areas of concentration, one of which must be an interdisciplinary program.  Creative and extensive programs of international study and public service are also at the core of the Colleges’ mission.