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POSITION DESCRIPTION

Editor/Social Media Coordinator
Office of Communications

SUMMARY:

The Editor/Social Media Coordinator takes a leadership role in creating and managing content for the HWS website including academic and administrative department pages as well as a number of digital projects such as This Week in Photos, the Colleges’ weekly e-newsletter, and the Colleges’ calendar, among others. The Editor and Social Media Coordinator conceives, executes and manages integrated social media strategies that drive results through compelling engagement with alumni, alumnae, parents, students, faculty, staff and friends. The ideal candidate is not only familiar with, but lives on a variety of social media platforms, and can articulate creative strategies that generate conversation, increase traffic, and foster a dynamic online community.

RESPONSIBILITIES:

  • Develop strong working relationships with departments and individuals across campus to implement a cohesive web and social media strategy that advances the Colleges.
  • Research and write copy for HWS website, including weekly features on alums and students.
  • Create and implement daily plans for Facebook, Twitter, Instagram, Pinterest and LinkedIn.
  • Monitor all social networking platforms corresponding on behalf of the Colleges.
  • Using a variety of tools, track the effectiveness of social networking strategies, adjusting when necessary.
  • Working with photography staff, manage This Week in Photos; collect and write captions.
  • Manage the Colleges' online calendar reaching out to campus constituencies to ensure that the calendar reflects the full depth and breadth of campus activities.
  • Oversee production of the Colleges' e-newsletters.
  • Assist with special projects and attend events at night and on weekends as necessary.
  • Other duties as assigned.

QUALIFICATIONS:

  • A bachelor's or equivalent degree required. Two years' experience in a higher education or public relations setting preferred.
  • Strong written and verbal communication skills.
  • Highly organized and able to manage competing priorities on deadline and in a fast-paced environment.
  • Has a clear sense of public relations judgment and professionalism.
  • Working knowledge of HTML, CSS, and Internet technologies and tools such as Flickr, Hootsuite, Google Analytics and e-mail delivery tools like RealMagnet preferred.
  • Ability to use the Adobe Creative Suite (e.g. Photoshop) required.
  • Enthusiasm for exploring and learning about emerging technologies and platforms.
  • Sense of humor and strong interpersonal skills a must.
  • Must be able to work independently.

OTHER INFORMATION:

This is a full-time, 12-month, benefits-eligible administrative salaried position. Normal campus office hours of work are 8:30 a.m. to 5:00 p.m. This position description is not all-inclusive, as other tasks or responsibilities may be assigned.

APPLICATION INSTRUCTIONS:

Review of applications will begin immediately and continue until the position is filled. Interested applicants should send a cover letter, resume and the names with contact information for three references to:

Office of Human Resources
Hobart and William Smith Colleges
337 Pulteney Street
Geneva, NY 14456

Or by email to: ferran@hws.edu

EOE

Hobart and William Smith Colleges are committed to attracting and supporting faculty and staff that fully represent the racial, ethnic, and cultural diversity of the nation and actively seek applications from under-represented groups. The Colleges do not discriminate on the basis of race, color, religion, sex, marital status, national origin, age, disability, veteran's status, sexual orientation, gender identity and expression or any other protected status.

Founded as Hobart College for men and William Smith College for women, Hobart and William Smith Colleges today are a highly selective residential liberal arts institution with a single administration, faculty and curriculum but separate dean’s offices, student governments, athletic programs and traditions.  The Colleges are located in a small diverse city in the Finger Lakes region of New York State.  With an enrollment of approximately 2,000, the Colleges offer 62 different majors and minors from which students choose two areas of concentration, one of which must be an interdisciplinary program.  Creative and extensive programs of international study and public service are also at the core of the Colleges’ mission.